Closing The Sale on with Anthony Iannarino on In The Arena
I recently got a chance to catch up with Anthony Iannarino about his new book on closing called The Lost Art of Closing. And you know that’s a subject near and dear to my heart. Anthony and I are in perfect alignment when it comes to closing philosophies so it was enjoyable to pick each other’s brains on the closing process. This is a mini-master class on closing and I think you’ll enjoy the conversation.
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In The Arena Interview Links
Podcast Interview Description
Closing the sale is perhaps one of the most misunderstood and challenging parts of the sales process. This is true for many reasons, including missed steps prior to the close and wrong assumptions about whether or not the prospect is actually ready to close. In this conversation you’ll hear two veteran sales professionals, James Muir and Anthony Iannarino pick each other’s brains about what it takes to have a truly effective sales conversation, the places where most sales professionals miss the mark, and why asking for a commitment is such a hard thing – when it shouldn’t be.
I hope you enjoy it as much as I did!
Until next time!
PS – You can find more podcast interviews I’ve done on my blog in the “podcast” & “interview” categories! : )