The Biggest Mistake in Sales Messaging – And How to Avoid It Customers follow a predictable process when making decisions. And that helps us when it comes to crafting our sales messaging. The Buyers Journey Here you see a model of the buyer’s journey....
Are You Making This Classic Sales Conversation Mistake? It’s easy to say that you should add value to every encounter, but it’s quite another to offer you concrete ways of how to actually go about doing that. Our next series of posts does just that. The Most Common...
Are You Making These Common Sales Call Objective Mistakes? I find that people often have difficulty articulating exactly what they were hoping to accomplish in sales calls and meetings. It’s almost like they are thinking, “I’ll engage them and just see what happens.”...
