Book Review of Sales Differentiation by Lee Salz Effective sales messaging is a key focus and a pet topic of mine and a key challenge in all sales and marketing messaging is differentiation. That’s why I was so excited when I discovered that serial author and...
3 Key Questions You Must Answer For Effective Sales Prospecting Messaging How do we create effective prospecting messaging? That’s the question we’ve been discussing. Regardless of whether we are inbound or outbound we are dependent on messaging to...
Listen to How to Sell to the C-Suite on the Sales Is King Podcast With Dan Sixsmith I recently caught with sales veteran Dan Sixsmith with the Sales Is King Podcast to discuss how to maximize our meetings with C-level executives. If you enjoy gritty, in-the-trenches...
Hard Science Supporting The Soft Skill of Sales Leadership – A Book Review of Stop Selling & Start Leading by Deb Calvert I have been a longtime fan of Deb Calvert ever since I read DISCOVER Questions Get You Connected which I highly recommend and read once...
How to Determine if Your Deal Can Close Without Telegraphing a Concession If you are involved in sales in any way then I’m sure you are familiar with the pressures associated with reaching end-of-quarter or perhaps even end-of-month quotas. It is unfortunate that...
How This One Step Creates a 10X Return On Your Sales Time Invested When it comes to engineering successful sales meetings the most effective return on your invested energy comes from planning. Some studies show that every minute spent in planning saves ten minutes in...
